Amazon is the place to be if you’re a brand or seller aiming to succeed in today’s digital marketplace. With over 2.45 billion monthly visitors worldwide, it has become the number one destination for online shopping. In fact, as of 2024, 56 percent of shoppers begin their product searches on Amazon, which is far surpassing platforms like Google, Walmart, and Facebook. In 2023 alone, Amazon dominated the U.S. e-commerce market with a massive 37.6 percent share. But just listing your products isn’t enough anymore. With millions of sellers competing for attention, standing out takes more than basic efforts.
That’s where a smart Amazon marketing service can make all the difference. Leveraging Amazon Ads through data-driven strategies is the key to increasing product visibility, attracting high-intent buyers, and maximizing your return on investment.
In this blog, we’ll walk you through eight expert-recommended PPC tips to help you grow your Amazon business. We’ll help you lower your ACoS and increase profits. We’ll cover everything from optimizing sponsored product ads and refining keyword targeting to using Amazon’s Demand-Side Platform (DSP) and A/B testing your creatives. Whether you’re a beginner or a seasoned seller, these strong top 8 expert tips will help you build an ad campaign that fuels long-term growth and real results.
8 Powerful Amazon Ads Tips to Boost Your Sales in 2025
1. Utilize Amazon’s Sponsored Brands to Increase Brand Recognition:
If you want more people to notice your products and remember your brand, try using Amazon’s Sponsored Brands ads. These ads appear right at the top of Amazon search results, making them hard to miss. In fact, studies show that 70% of Amazon shoppers never scroll past the first page, so being at the top really matters.
Sponsored Brands ads are great for getting your brand in front of shoppers early in their buying journey. You can use them to highlight your logo, a catchy headline, and multiple products (ASINs) in one ad. This not only builds brand awareness but also increases the chances of clicks and sales.
To get the best results, focus on category care words and branded discoveries. This helps your advertisements reach the right audience. You can also run traffic on your Amazon Storefront or Product Listing page, giving shopkeepers a smooth and coherent shopping experience. With Amazon advertising services, it is easier than ever to stand out, promote visibility, and develop your brand on the world’s largest online marketplace.
2. Leveraging the Flywheel Effect for Sustainable Growth
The Flywheel Effect on Amazon is all about building momentum. When your ads bring in more traffic, your sales increase. More sales lead to better product rankings, which improves visibility. And improved visibility attracts even more customers – creating a powerful cycle of growth. This is the Flywheel Effect in action.
ACoS (Advertising Cost of Sale) is crucial, but your business KPIs matter more. To truly measure your ads’ success, focus on gross revenue. TACoS (Total Advertising Cost of Sale) gives a clearer picture by showing how advertising supports total sales, both organic and paid. A well-rounded strategy ensures both work together, leading to long-term sales growth and higher profitability.
Example: A skincare brand noticed their TACoS dropped after running consistent Sponsored Brand campaigns. Their organic sales increased alongside paid ones, proving the Flywheel Effect was working effectively.
3. Using Category-Specific Targeting for Amazon Sponsored Products
Amazon-sponsored products are a popular advertising option, with about 29% of buyers using them. These advertisements appear for Google’s product listing advertisements that are similar, up, down, and further search results and product expansion pages.
One great feature of sponsored products is product characteristic targeting (PAT), which allows you to target specific categories. This means that you can combine your products with supplements, which is more likely to be noticed and bought from shopkeepers. For example, if you want your promotions to appear next to high-rated products, you can do so! If you sell parts that customers often buy with other products, you can target advertisements to shopkeepers considering those related items.
To use this feature, start with manual targeting when establishing your sponsored product campaign with the help of Amazon marketing service. Choose products you want to advertise and your favorite bid strategy. Then, select the product categories to target. You can narrow it down by selecting specific brands, price limits, or star ratings to reach your ideal customers.
If you’re launching a new product, category-specific targeting is a smart strategy. It enables you to target similar brands and products, helping you reach the right audience quickly without spending time on multiple keywords. This approach ensures that your campaign closes effectively and maximizes your visibility. To ensure your product ranks higher and attracts more customers, consider leveraging Amazon SEO services. With expert optimization, you’ll boost your product’s visibility and drive more sales.
4. Use Negative Keywords in Your Advanced Amazon Ads
Want to stop wasting money on ads? A great way to do that is by using negative keywords. These are words or phrases you want to exclude so your ads don’t appear for them. If someone searches using these terms, your ads won’t appear. This helps you save money by avoiding irrelevant clicks. Not using this strategy is actually one of the biggest mistakes sellers make on Amazon!
For example, let’s say you sell affordable yoga mats. You probably don’t want to show up when people search for luxury yoga mats. In this case, you would add “luxury” as a negative keyword. This way, your ads won’t appear in searches that don’t match your product.
Use Amazon’s Customer Search Term Report to identify keywords draining your ad budget without delivering sales. By spotting these underperforming terms, you can add them to your negative keyword list and avoid wasting money. If managing it feels overwhelming, consider hiring professionals offering Amazon Ads services. Experts leverage bulk operations to refine your targeting efficiently, ensuring your ads reach the right audience. This strategic approach boosts conversions and improves your ROI, helping you make the most of every advertising dollar you spend on Amazon.
5. Use Auto Campaigns to Discover and Manual Campaigns to Focus
Auto campaigns are a great way to explore what works. They help you find new keywords and search terms that people are using to discover your products. Once you find the keywords bringing in sales, you can use them in manual campaigns to focus your budget and efforts on what’s working best.
To get better results, you should also use negative keywords. For example, if you sell affordable headphones, you wouldn’t want your ads to show up when someone searches for “Bose headphones.” Adding “Bose” as a negative keyword prevents your ad from showing in unrelated or high-end searches.
Make the most of auto campaigns by tracking successful search terms and moving them into your manual campaigns. Automate keyword optimization as much as possible. Moreover, you can use Amazon SEO services for better results. This service includes refining match types, updating negative keywords, and converting keywords from auto to manual campaigns. This strategy keeps your ads relevant, focused, and likely to convert.
6. Track Profit by Product to Maximize Your Ads
To get the best results from your Amazon ads, it’s essential to understand the profit margins of each product or SKU. Not every item brings the same return, so knowing which products are most profitable helps you make smarter ad spend decisions. By focusing your budget on high-margin, best-selling items, you avoid wasting money on low-performing SKUs. A professional Amazon marketing service can elevate this strategy by analyzing product-level data, optimizing campaigns, and maximizing your ROI. With expert guidance, your ads become more efficient, driving better results by targeting the products that contribute most to your overall profitability.
Once you understand which products are most profitable, you can group them into separate ad campaigns. This lets you test different ad types and monitor what works best. You can also track performance by comparing cost per click and return on ad spend for each product group. This method gives you clear data to improve your strategy over time. Focusing on product profitability helps you make confident choices.
Not sure how to manage your ad campaigns or optimize your Amazon Ads strategy? Let Mount Web Technology take the lead. Our experts will help you run high-performing ads, test different strategies, and maximize your return with professional Amazon Ads services. Get in touch today and start turning clicks into sales!
7. Set Smart ACoS Goals That Match Your Campaign Purpose
When using Amazon ads services, it’s important to set the right ACoS (Advertising Cost of Sale) goal for each campaign. ACoS shows how much you spend on ads compared to the sales you make from them. While a lower ACoS is usually better, the best target depends on what your campaign is trying to achieve.
Try to keep your ACoS low for best-selling products since these items already get good organic traffic. Lowering ad spend here helps increase profits. For new product launches, a higher ACoS might be okay in the beginning. Spending more can help you gain visibility, boost early sales, and get those all-important customer reviews.
If you’re running a campaign to clear out extra stock, you can adjust your ACoS to sell products quickly while still making some profit. With Amazon Ads services, the goal isn’t always to spend less but to spend wisely. Matching your ACoS target with your campaign goals helps you use your ad budget more effectively and grow your business the smart way.
8. Optimize Your Bids Strategically
Bidding should never be a one-time setup, especially when running campaigns with an Amazon marketing service. Default ad group bids might seem convenient, but they rarely deliver consistent results across different keywords. Every keyword performs uniquely, which is why it’s essential to set bids at the keyword level based on what you can afford per click.
Keep a close eye on your conversion rates. If conversions begin to drop and your bids remain unchanged, you could be spending more without seeing a return. Regular bid adjustments help you stay competitive and profitable.
ACoS (Advertising Cost of Sales) is another critical factor. While lower ACoS is generally preferred, your ideal target depends on your campaign objectives:
- Best-Sellers: Minimize ad spending as these products already attract organic traffic.
- Product Launches: A higher ACoS is acceptable short term to boost visibility, gain traction, and collect customer reviews.
- Liquidation Campaigns: Adjust ACoS to clear out excess stock efficiently while maintaining a healthy margin.
Smart bidding means making every penny count by aligning your strategy with your product goals and performance insights.
Grow Your Business on Amazon with Mount Web Technologies
Mount Web Technologies empowers sellers to thrive on Amazon by combining expert ad strategies with data-driven insights. From optimizing keyword bids to creating high-converting campaigns, our team ensures every dollar spent delivers measurable growth. We offer dedicated Amazon Ads services to help you run efficient ad campaigns that drive results.
Moreover, our Amazon SEO services are designed to boost your product rankings and increase organic traffic. We tailor solutions to your business goals, whether you’re launching new products, scaling best-sellers, or clearing out inventory. With our hands-on approach, you gain visibility, conversions, reviews, and long-term success. Partner with us to boost ROI, reduce ACoS, and grow faster in the competitive Amazon marketplace.
Accelerate Your Growth with an Amazon Marketing Service
By applying these advanced Amazon tips, you can boost sales while keeping your ad spending in control. You don’t need a large budget to see real results. What truly matters is smart keyword research, well-planned strategies, and constant campaign improvement. With the right focus, you can turn impressions into paying customers and build a strong e-commerce brand.
Looking for expert support? Connect with Mount Web Technologies, your reliable partner for Amazon marketing services. We offer everything you need to grow your business on Amazon with confidence. Let’s take your Amazon success to the next level. Contact us today.
