SEO

Google SEO vs Amazon SEO: Key Differences and Strategies

One of the most popular search engines in the world is Google, but Amazon is quickly overtaking it. According to the latest research and data from 2024 and early 2025, Amazon continues to dominate as one of the most visited e-commerce platforms globally. In order to grow your business as an entrepreneur and vendor, you must be aware of both search engines. It’s important to focus on what helps your items rank highest when creating your SEO strategy. When considering the best SEO services provider, it’s crucial to recognize these key differences. Google prioritizes relevance and page authority, while Amazon emphasizes product relevance and conversion rates. This change in focus means that businesses must adopt tailored strategies to thrive on each platform. They both have their own unique methods to work. As a digital marketing expert, we can explain how Amazon SEO and Google SEO differ and which works better for your strategy. In this blog, we’ll explore the key differences between Google and Amazon SEO. Also, we cover important points that will help you make your decision. Understanding of SEO and Why is SEO Important? SEO stands for Search Engine Optimization. SEO helps search engines understand the content of your website and establish a connection with consumers by providing useful, relevant outcomes depending on their search queries. Moreover, SEO aims to get your website on the top page of search engine results pages (SERPs) for the most valuable and relevant terms to your target audience. Importance of SEO: SEO is important for your business or organization as it displays your brand to consumers looking for comparable goods or services. In addition to controlling 91% of the worldwide search engine industry, Google Search receives over 8.5 billion searches daily. These users search either to buy a specific item or to find detailed information. You can connect with these people by appearing in their searches. Show them your business mission with a well-optimized website. Additionally, there is the algorithm factor. To adhere to Google’s and Amazon’s guidelines, you must ensure your web presence is SEO-optimized. These can include anything from creating strong backlinks to placing keywords in your content. Now, the question is why SEO is important for Amazon and Google! SEO is really important for businesses to be visible online. Amazon and Google are two of the biggest platforms, with lots of sellers and tough competition. But if you’re struggling to decide which platform is best for your business, don’t worry! Connect with our experts at Mout Web Technologies. We can help you find the best SEO services to boost your visibility and sales. How does Amazon SEO Work? Amazon is now a top search engine for shoppers. About 90% of consumers check Amazon, even if they find a product elsewhere. This trend emphasizes the need to improve your presence on Amazon. It can significantly boost conversions for your business. By creating effective product listings and ensuring high visibility, you can harness Amazon’s massive user base to enhance your sales. Step 1: Conduct Keyword Research Start by identifying relevant keywords that potential customers use to search for your products. Tools like SEMrush or Ahrefs can help with this. Including multiple targeted keywords in your listing improves visibility across various relevant searches. Step 2: Optimize Your Product Listing Integrate the selected keywords into your product title, bullet points, and description. Make sure your title is engaging and descriptive. According to Amazon statistics, listings with optimized keywords can achieve up to 50% higher visibility in search results. Step 3: Focus on Customer Feedback Customer reviews significantly influence your product’s ranking. Products that have four or more stars are more likely to convert and rank higher in Amazon’s search results. Actively encourage satisfied customers to leave positive feedback, boosting credibility and visibility. Step 4: Enhance Conversion Metrics Track and improve your conversion rate by analyzing traffic data and sales performance. Amazon prioritizes listings with high conversion rates because they drive profit. If you notice high traffic but low sales, it may be time to reassess your pricing, images, or descriptions. Step 5: Monitor Performance and Adjust Continually monitor your product performance through Amazon Seller Central. Stay updated with any changes in Amazon’s ranking algorithms. According to research, continuously freshening your listings can contribute to ongoing visibility and sales success. By following these steps and using Amazon SEO services, you can boost your product’s visibility. This will help drive conversions and increase sales on this strong platform. How does Google SEO Work? When people think of SEO, Google often comes to mind! Undoubtedly, it dominates the search engine market, processing around 99,000 queries every second. With 2 trillion searches each year, optimizing for Google is key for businesses that want to attract leads. While Google and Amazon SEO share similarities, such as the use of keywords. But, they differ in how they rank content and the factors influencing visibility. Step 1: Keyword Research It is crucial to choose the right keywords if you want to reach important leads for your company. Use tools like Google Keyword Planner to find terms your audience is searching for. Users type specific keywords to find results. So, use these keywords to attract them to your company. Step 2: Build Quality Backlinks Google SEO is impacted by several factors. Focus on obtaining backlinks from reputable websites. Backlinks are links from other trusted websites that point to your site. The ranking of your website is affected by backlinks. Getting a lot of high-quality backlinks for your business can boost your website’s authority. Google will boost your website’s ranking because it links to trusted sites. This will increase the number of leads who visit your page. Step 3: Improve Website Performance Ensure your website loads quickly and is easy to navigate. Google favors sites that provide a good user experience. Google SEO is determined by the functionality of your website. Google prioritizes clicks above conversions, in contrast to Amazon. Google looks at how users engage with your website. It does

Keyword Research 2025: Find Competitor’s Keywords to Boost Seo

Ever wondered what magic spells your competitors are casting to rank higher than you in search results? They’re not wizards, they’re using a powerful tool: competitor keyword research Staying ahead of the curve is crucial. And in 2025, that means understanding what keywords your competitors are targeting and how they’re using them to dominate search engine results pages (SERPs). Why Competitor Keyword Research Matters in 2025? Increased Competition: The digital landscape is more competitive than ever. Understanding your competitors’ strategies is essential to stay ahead. Evolving Search Algorithms: Google’s algorithms are constantly evolving, making it crucial to adapt and refine your keyword strategy. Identifying New Opportunities: Competitor analysis can reveal untapped keyword opportunities that you might have overlooked. Improving Content Quality: By analyzing the keywords your competitors are ranking for, you can gain insights into what content resonates with your target audience. Growth and Revenue Potential: Targeting high-performing competitor keywords can boost organic traffic, helping you outrank competitors, capture new customer segments, and drive conversions. This strategy increases visibility and can lead to measurable growth in sales and revenue. Recognize Your Main SEO Competitors manually Your SEO competitors aren’t just your direct business rivals. They’re any websites that rank for the same keywords you’re targeting. Start by entering your target keywords into Google’s search bar. Analyze the Top Results These are typically the strongest competitors in your space. Analyze their content, structure, and SEO strategies to see what they’re doing right. You can manually check your competitors by searching your target keywords on Google, reviewing the top-ranking pages, and identifying the websites that consistently appear in search results for those terms. Why is this crucial? Knowing your SEO competitors helps you: Identify keyword gaps: Discover keywords your competitors are ranking for that you’re missing out on. Understand what’s working: Analyze their successful SEO strategies (backlinks, content, technical SEO) to learn from their successes. Identify areas for improvement: Find weaknesses in their SEO and capitalize on them. Stay ahead of the curve: Monitor your competitors’ activities and adapt your own strategies accordingly. Find Competitor Keywords Using Tools Semrush Semrush is a powerful tool for finding competitors and their keywords. Step 1: Enter Competitor Domain: In the search bar, enter the URL of your competitor’s website. Step 2: Access Organic Research: Navigate to “Organic Research” > “Keywords.” Step 3: Analyze Keyword Data: Review the list of keywords your competitor ranks for, including their current positions, search volume, and keyword difficulty. Step 4: Utilize “Keyword Gap” Tool: Compare your website with your competitors. Identify keywords your competitors rank for that you don’t When you enter your domain or a competitor’s domain, Semrush analyzes its organic traffic and identifies key competitors. Key Benefits of Using Semrush for Competitor & Keyword Research: Comprehensive Data: Access a wealth of data on your competitors and their keyword strategies. Actionable Insights: Gain valuable insights to inform your own SEO and content marketing strategies. Time-Saving: Automate many of the tasks involved in competitor analysis. Competitive Advantage: Gain a competitive edge by understanding your competitors’ strengths and weaknesses. SERanking By effectively utilizing SE Ranking‘s competitor analysis and keyword research features, you can gain a deeper understanding of your competitive landscape, identify new opportunities, and improve your overall online visibility. Step 1: Enter Competitor Domain: In the search bar, enter the URL of your competitor’s website. Step 2: Navigate to “Competitor Analysis”: Click on the “Competitor Analysis” module. Step 3: Analyze Keyword Data: Explore the “Organic Traffic Research” section. Click on “Keywords” to view the list of keywords your competitor ranks for. Step 4: Utilize “Keyword Gap” Tool: Compare your website with your competitors to identify keyword gaps. Tips for Effective Use: Regular Monitoring: Regularly re-run the competitor analysis to track changes in their keyword rankings and identify new opportunities. Keyword Grouping: Group related keywords together to identify broader topic areas and develop comprehensive content strategies. Filter and Sort: Utilize filters to narrow down the list of keywords based on criteria like search volume, keyword difficulty, and competitor ranking position. Ahrefs By effectively utilizing Ahrefs‘ competitor analysis and keyword research features, you can gain a deeper understanding of your competitive landscape, identify new opportunities, and improve your overall online visibility. Step 1: Enter Competitor Domain: Enter the URL of your competitor’s website in the “Site Explorer” tool. Step 2: Access “Organic Keywords”: Navigate to the “Organic Keywords” report. Step 3: Analyze Keyword Data: Review the list of keywords your competitor ranks for, including their positions, search volume, and keyword difficulty. Step 4: Utilize “Content Gap Analysis”: Compare your website with your competitors using the “Content Gap Analysis” tool to identify keywords you’re missing Key Ahrefs Features for Competitor Analysis: Site Explorer: The core tool for analyzing any website, including competitors. Keyword Explorer: A comprehensive keyword research tool with competitor analysis features. Content Gap Analysis: A powerful tool for identifying keyword gaps between your website and your competitors. Competitive Analysis: Compares your website with up to five competitors across various metrics. SpyFu By effectively utilizing SpyFu’s competitor analysis tools, you can gain a significant advantage in the digital landscape. Remember to use the information ethically and responsibly to enhance your own marketing efforts. Step 1: Enter Competitor Domain: Enter the URL of your competitor’s website in the search bar. Step 2: Access “Organic Research”: Navigate to the “Organic Research” section. Step 3: Analyze Keyword Data: Review the list of keywords your competitor ranks for, including their positions and search volume. Step 4: Utilize “Kombat” Tool: Compare your website with your competitors using the “Kombat” feature to identify keyword overlaps and areas for improvement. Key Takeaways: Uncover Hidden Competitors: SpyFu goes beyond obvious rivals to identify those vying for the same audience. Deep Dive into Keyword Usage: Gain a comprehensive understanding of your competitors’ keyword strategies, both organic and paid. Leverage Actionable Insights: Use the data to inform your own keyword research, content strategy, and paid advertising campaigns. The Role of Competitor Analysis in Local SEO Competitor analysis is essential for local

The Best Guide to Strengthen Your Local SEO Strategy

Local SEO Strategy: Paramount Importance for Small to Medium-Sized Businesses Local SEO or Search Engine Optimization paramount importance for small to medium-sized businesses. This is especially true for those who usually operate in the regional circle. Local SEO prioritizes the appearance of SERPs in a specific and confined location. The use of this strategy leads to the promotion of your brand, its products, and the services you offer. A good local SEO strategy means that you will experience better website traffic, more organic leads, and increase the conversion rate also. Attaining a strong local customer base is always beneficial for the development of your business. Check out this brilliant guide, where we will discuss how to improve local SEO strategy. Local SEO or Search Engine Optimization holds paramount importance for small to medium-sized businesses, especially for those that primarily operate within a specific regional area. Local SEO focuses on improving the appearance of your business in search engine results pages (SERPs) within a confined geographic location. By leveraging this strategy, you can effectively promote your brand, products, and services to a local audience. A well-executed local SEO strategy leads to increased website traffic, more organic leads, and higher conversion rates. Establishing a strong local customer base is key to driving the growth and success of your business. Let’s explore how you can improve your local SEO strategy to maximize your business’s potential: Optimize Google My Business – the very first thing you need to do is, optimize your Google My Business account. It will help you to establish your business presence on the search engine for free. Apart from this benefit, your business will also be visible on Google Maps.Get Genuine Reviews – reviews play a crucial role in the overall success of a business. Encourage your customers to post a review online, discussing the things they liked about your services. You can choose to send a feedback form to their emails and review the details. It helps to improve your overall business. Focus on Voice Search – in the coming years, voice search will be very popular. It is going to be an integral part of local SEO marketing services. So, take into account how people look up details and search questions with the help of voice. Make Content of Local Relevance – to increase your sales and grab attention; you must focus on content related to local news and events. Creating such content will intrigue the locals even more. Stay updated about local events, news, public occasions, etc. For this, you can take the help of local SEO service agencies. Mobile Optimized Website – over the last few years, the number of people using mobile devices has increased. It is now more than 75%, compared to 57% in 2016. So, your website should be appropriately optimized to support mobiles. Also, ensure that the site features an intuitive user interface and design. Make Use of Local Keywords – the right use of keywords can do wonders for your business. You can use Google’s own Keywords Planner. Then find out the keywords which are trending or popular in the region your business is present. Conclusion In conclusion, a well-executed local SEO strategy can significantly enhance the visibility and success of small to medium-sized businesses, especially those catering to regional audiences. By optimizing your Google My Business, gaining genuine reviews, focusing on voice search, creating locally relevant content, ensuring mobile optimization, and leveraging local keywords, you can improve your website’s traffic, attract more local customers, and boost conversion rates. At Mount Web Technologies, we specialize in helping businesses elevate their local SEO strategies to achieve better online visibility and grow their customer base. If you want to dominate your local market and enhance your business’s performance, contact us today. Let us assist you in optimizing your local SEO for sustained growth and success. Get in touch now and start improving your local search rankings!

Why You Need SEO for Your Healthcare Business

Coming across the term Search Engine Optimization (SEO), we all are redirected to a picture of a website having its place in the topmost position in the search result on Google. Hence, we define SEO as a technique that makes your website visible on the first few search results or precisely on the first page of Google’s search results. Irrespective of the business you are in, to mark the online presence and reach a large number of audiences, you might have either developed a website or a social media page. Just because you have a dynamic website and effective and eye-catching content on your website, your website doesn’t need to appear in, for example, the first 10 search results on Google. It would be best if you implemented several SEO techniques for this. So is the case with the healthcare business too. SEO in Healthcare Business: The need for implying SEO techniques in the healthcare business has aroused due to the advancement in the services that have gone digital. Patients and their families are no longer dependent on the yellow pages directory to find out the address and phone number of the hospital or the medical center, nor do they rely on other people to get reviews. They simply search it through Google and get all information like Address, Phone number, Location, Reviews, ratings levied by previous patients, etc. If you have your website, and if proper SEO techniques have been implied, the website URL can be one of the topmost placed URLs in the search results. Also, a layperson won’t be interested in more than 5 search results; none would go to the second page of the search results even! To make your healthcare business website visible to the user, the application of various SEO techniques is a must. Several statistics show the importance of implying SEO services for healthcare business websites. Some of those areas are listed below: Almost 33% of the patients use mobile devices to research the doctor, make online appointments, order medicines online in the case of the medical store, etc. Most efficient doctors have started writing blogs on various awareness subjects to reach out to more patients. More than 60% of people search for the remedy online if they find any unknown symptom in their case or in their families. Not taking a deep dive into the figures mentioned above, we can say that the people having knowledge of the internet and knowing how to extract information from the same would prefer an online check first before consulting a doctor physically. Hence, if you own healthcare business, it’s time to consult the companies providing healthcare SEO services. Why are Healthcare SEO Services Important? There are several benefits of using a healthcare SEO strategy for your business, irrespective of whether you own a medical store or a doctor or a representative from the medical field. Let us list down a few of them: As discussed earlier, no matter how dynamic or useful your website content is, if the website is placed on the third or fourth page of the search result, it becomes impossible to get a significant figure for the targeted audience. Hence, you need healthcare SEO services to mark your online presence. Attract genuine users: If your website or social media page has been SEO optimized, it would appear in the top results, as mentioned above. This ensures that the users who visit your site are looking for some medical stuff and have opened the URL of your site to get more information. A boon for smartphone users: People search on Google through their mobile devices or smartphones most of the time as it becomes a bit less feasible to open a desktop or laptop every time to search for information on Google. Hence, listing your website in the topmost position immediately catches the user’s eye as very few results are being displayed on a mobile screen compared to desktops or laptops. Search for the closest medical center: The medical SEO services are useful for the users to get to the nearest hospital or medical center’s location as people tend to opt for the nearest hospital to get the treatment of their problems done or to buy medicines. Hence, if I search hospitals near me, it is quite possible that some of the hospitals that have a good rapport may not appear in the search results as they didn’t have the SEO strategies implemented. Competitors are already using SEO optimization: To survive in the market, even if you are a doctor by profession, you need to reach out to your audience. In this scenario, if your competitors have optimized their website through applying SEO techniques, it is time that you approach a healthcare SEO agency and hire medical SEO experts for your website. Optimization of all web pages: To get your website in the topmost position, optimizing only the website’s home page will just show the results of the home page for the keywords you have set in the backend. To make the content of all other pages visible when searching about it, you need to go for SEO techniques on all the website’s web pages. Various healthcare SEO companies are already working on this. Analyzing the website on a regular basis: Once the SEO optimization is implemented on your website, the SEO professionals keep an eye on the traffic and ranking on the website and prepare reports for the same for reference while planning certain strategies for maintaining the rank and traffic. CONCLUSION: From the above discussion, we can conclude that implementing SEO techniques on your medical website won’t take a long thought process like that of Einstein. All you need to do is to consult a medical SEO expert to get your website on the top ranks of Google search results, hence boosting the number of patients reached daily. These experts bring knowledge of industry-specific keywords, local SEO, technical optimization, and content strategies that cater to the medical field. Whether

Google SEO vs Amazon SEO: Key Differences and Strategies

Keyword Research 2025: Find Competitor’s Keywords to Boost Seo

The Best Guide to Strengthen Your Local SEO Strategy

Why You Need SEO for Your Healthcare Business

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