Quick Summary
- Google launched a dedicated Generative AI Performance Report in Search Console on June 3, 2026, currently in beta.
- The report shows how often your pages appear inside AI Overviews and AI Mode on Google Search and Discover.
- Data is available by page, country, device, and date but currently shows impressions only, with no clicks, CTR, position, or query data.
- The rollout started in the UK first and is expanding globally, with no confirmed date for full availability.
- Google also launched an opt-out toggle to block your content from AI features, which most site owners should avoid using.
- This is a meaningful first step, but it only half-closes the measurement gap that website owners have faced since AI search began.
For two years, anyone asking, “How is my website doing in AI search?” got the same honest answer: nobody knows. Google bundled AI Overviews and AI Mode impressions into the generic Web search type inside Search Console, with no way to pull them apart. That made it nearly impossible to separate organic performance from AI-driven visibility.
That changed on June 3, 2026. Google officially launched a Generative AI Performance Report inside Search Console, giving website owners their first dedicated view of how often their pages appear in AI-powered search features. It is a real step forward. It also has significant limitations that every website owner needs to understand before drawing conclusions from the data.
What Is the Generative AI Performance Report in Search Console?
The Generative AI Performance Report is a new dedicated section inside the Performance area of Google Search Console. It lives under “Performance on Search Results” and then “Generative AI Features”. There is a companion report for Discover as well.
The report does something that was not possible before June 2026: it isolates how often your pages appear specifically inside Google’s generative AI search features, separated from your standard organic results data. Google confirmed the report currently covers both AI Overviews and AI Mode, with the note that coverage will expand over time.
The data is broken down into four ways:
- By page (the canonical URL linked inside the AI feature)
- By country
- By device type
- By date, with hourly granularity for recent data
This is the core value: for the first time, you can open Search Console and see a trend line for your AI search visibility, tied to specific pages on your website.
Why the Generative AI Performance Report Shows Impressions Only, and Nothing Else Yet
The most important thing to understand is that the Generative AI Performance Report currently shows impressions only. An impression is recorded when a link to your page is shown to a user inside an AI feature on Google Search.
There are no clicks. No click-through rate. No average position. No keyword or query data at all.
This answers, “How visible am I in AI search?” It does not answer, “How much traffic is AI search actually sending me?” Those are two very different questions, and only one of them is answered right now.
Google has said more metrics will come “over time”, but industry observers have noted that click data from AI features may not follow quickly or at all. Set realistic expectations before using this report for performance decisions.
Here is the exact data structure you requested, formatted into a clean, professional, and scannable table layout:
| Data Point | Available Now |
| AI Overviews Impressions | YES |
| AI Mode Impressions | YES |
| Breakdown by Page | YES |
| Breakdown by Country & Device | YES |
| Hourly Date Granularity | YES |
| Clicks from AI Features | NO |
| Click-Through Rate | NO |
| Average Position | NO |
| Query / Keyword Data | NO |
How Was AI Data Reported in Search Console Before This?
Before June 2026, impressions from AI Overviews and AI Mode were included in the standard “Web” search type in Search Console. There was no way to filter or separate them. If your impressions were rising, you could not tell whether that came from traditional blue-link results, AI Overviews, or a combination of both.
The measurement problem was one of the most frustrating parts of the AI search shift. The new report finally separates what was always blended together.
Now the AI impression data still rolls into your total performance numbers, but it also lives inside its own dedicated view. That separation is what makes this report genuinely useful, even in its current impressions-only state.
Who Can Access the Report Right Now
The Generative AI Performance Report is rolling out in stages. Early reporting from the search industry confirmed the UK received access first. A global rollout is planned, but Google has not announced a date.
If you open Search Console and the report is missing, it is likely one of three reasons:
- Your property is not in the current rollout batch
- Your site has not had enough AI feature impressions to populate the report
- Your site has opted out of AI features entirely
Note: The most recent days in the report are marked as preliminary data and can change within hours. Treat short-term readings as directional, not definitive. Also, data from Google Search Labs experiments is excluded from this report.
Should You Opt Your Website Out of Google AI Features
Google launched an AI opt-out toggle alongside this report. It lets site owners block their content from appearing in AI Overviews, AI Mode, and AI Overviews in Discover. This is separate from Google-Extended, which is about AI model training. The new toggle is about live search features only.
For the vast majority of websites, opting out is the wrong decision. Here is why:
- Opting out removes your pages from the fastest-growing surfaces in Google Search.
- Google has confirmed that the opt-out is not a ranking factor for your regular search results, so it does not help your organic positions.
- You forfeit both the visibility and any traffic those AI features currently send to you.
The only cases where opting out deserves consideration are narrow: highly proprietary content, specific licensing requirements, or situations where appearing in AI summaries causes demonstrable harm to the business. For almost every other use case, staying in and optimizing for AI visibility is the better path.
How to Use Generative AI Impression Data Practically
Even with impressions only, this data is actionable when used correctly. Treat it as a trend line rather than a traffic ledger.
- Set a baseline immediately for your most important pages so you can track movement over time.
- Monitor which pages are generating AI impressions and reverse-engineer what those pages have in common: topical depth, structured formatting, and clear factual claims.
- If AI impressions rise as you publish more comprehensive content on a topic, that is a signal that your content strategy is aligning with how Google’s AI systems select sources.
- Combine AI impression trends with your organic traffic data. This helps you see how visibility affects actual click-through rates.
- Combine Search Console data with third-party AI tools like ChatGPT, Perplexity.ai , and Bing. This gives you a fuller view across different platforms.
The report measures an outcome. It doesn’t change the core work needed for AI search. You still need to create content that is comprehensive, credible, well-structured, and clearly linked to an authoritative source.
What This Means for the Future of AI Search Measurement
The launch of the Generative AI Performance Report is Google’s first public acknowledgment that AI search needs its own measurement infrastructure. That is significant even if the current report is limited.
Bing introduced equivalent reporting months earlier and on a global basis, so Google is catching up rather than leading here. The direction is clear: AI search features are now a key part of search performance reporting. They’re no longer just a footnote in a generic Web category.
When Google adds click data and query-level details to this report, it will change from a useful trend indicator to one of the most crucial reports in Search Console. By building your tracking habits and content strategy for AI visibility now, you’ll be ready to act on that data as soon as it arrives.
Frequently Asked Questions
Q1. What is the Generative AI Performance Report in Search Console?
The Generative AI Performance Report is a new Search Console report showing how often your pages appear inside Google’s AI search features, specifically AI Overviews and AI Mode.
Q2. When did Google launch the Generative AI Performance Report?
Google officially launched the Generative AI Performance Report in Search Console on June 3, 2026, currently in beta rollout across select regions.
Q3. Does the Generative AI report show clicks or only impressions?
The Generative AI Performance Report currently shows only impressions, not clicks, CTR, average position, or query data from AI search results.
Q4. What data dimensions are available in the Generative AI report?
The report breaks down generative AI impressions by page, country, device, and date, including hourly granularity for the most recent period.
Q5. Should I opt my website out of Google AI Overviews and AI Mode?
For most websites, opting out of AI features removes visibility from the fastest-growing part of search without any ranking benefit in regular organic results.
Q6. How is the Generative AI data different from regular Search Console impressions?
Previously, AI Overviews and AI Mode impressions were bundled into the Web search type with no way to isolate them separately in Search Console reports.
Q7. How do I improve visibility in the Generative AI Performance Report?
Improving AI overviews and AI mode visibility requires comprehensive topical content, strong E-E-A-T signals, and structured, citation-ready page formatting throughout.
