One of the most popular search engines in the world is Google, but Amazon is quickly overtaking it. According to the latest research and data from 2024 and early 2025, Amazon continues to dominate as one of the most visited e-commerce platforms globally. In order to grow your business as an entrepreneur and vendor, you must be aware of both search engines. It’s important to focus on what helps your items rank highest when creating your SEO strategy.
When considering the best SEO services provider, it’s crucial to recognize these key differences. Google prioritizes relevance and page authority, while Amazon emphasizes product relevance and conversion rates. This change in focus means that businesses must adopt tailored strategies to thrive on each platform.
They both have their own unique methods to work. As a digital marketing expert, we can explain how Amazon SEO and Google SEO differ and which works better for your strategy. In this blog, we’ll explore the key differences between Google and Amazon SEO. Also, we cover important points that will help you make your decision.
Understanding of SEO and Why is SEO Important?
SEO stands for Search Engine Optimization. SEO helps search engines understand the content of your website and establish a connection with consumers by providing useful, relevant outcomes depending on their search queries. Moreover, SEO aims to get your website on the top page of search engine results pages (SERPs) for the most valuable and relevant terms to your target audience.
Importance of SEO:
SEO is important for your business or organization as it displays your brand to consumers looking for comparable goods or services. In addition to controlling 91% of the worldwide search engine industry, Google Search receives over 8.5 billion searches daily. These users search either to buy a specific item or to find detailed information. You can connect with these people by appearing in their searches. Show them your business mission with a well-optimized website.
Additionally, there is the algorithm factor. To adhere to Google’s and Amazon’s guidelines, you must ensure your web presence is SEO-optimized. These can include anything from creating strong backlinks to placing keywords in your content.
Now, the question is why SEO is important for Amazon and Google!
SEO is really important for businesses to be visible online. Amazon and Google are two of the biggest platforms, with lots of sellers and tough competition. But if you’re struggling to decide which platform is best for your business, don’t worry! Connect with our experts at Mout Web Technologies. We can help you find the best SEO services to boost your visibility and sales.
How does Amazon SEO Work?
Amazon is now a top search engine for shoppers. About 90% of consumers check Amazon, even if they find a product elsewhere. This trend emphasizes the need to improve your presence on Amazon. It can significantly boost conversions for your business. By creating effective product listings and ensuring high visibility, you can harness Amazon’s massive user base to enhance your sales.
Step 1: Conduct Keyword Research
Start by identifying relevant keywords that potential customers use to search for your products. Tools like SEMrush or Ahrefs can help with this. Including multiple targeted keywords in your listing improves visibility across various relevant searches.
Step 2: Optimize Your Product Listing
Integrate the selected keywords into your product title, bullet points, and description. Make sure your title is engaging and descriptive. According to Amazon statistics, listings with optimized keywords can achieve up to 50% higher visibility in search results.
Step 3: Focus on Customer Feedback
Customer reviews significantly influence your product’s ranking. Products that have four or more stars are more likely to convert and rank higher in Amazon’s search results. Actively encourage satisfied customers to leave positive feedback, boosting credibility and visibility.
Step 4: Enhance Conversion Metrics
Track and improve your conversion rate by analyzing traffic data and sales performance. Amazon prioritizes listings with high conversion rates because they drive profit. If you notice high traffic but low sales, it may be time to reassess your pricing, images, or descriptions.
Step 5: Monitor Performance and Adjust
Continually monitor your product performance through Amazon Seller Central. Stay updated with any changes in Amazon’s ranking algorithms. According to research, continuously freshening your listings can contribute to ongoing visibility and sales success.
By following these steps and using Amazon SEO services, you can boost your product’s visibility. This will help drive conversions and increase sales on this strong platform.
How does Google SEO Work?
When people think of SEO, Google often comes to mind! Undoubtedly, it dominates the search engine market, processing around 99,000 queries every second. With 2 trillion searches each year, optimizing for Google is key for businesses that want to attract leads. While Google and Amazon SEO share similarities, such as the use of keywords. But, they differ in how they rank content and the factors influencing visibility.
Step 1: Keyword Research
It is crucial to choose the right keywords if you want to reach important leads for your company. Use tools like Google Keyword Planner to find terms your audience is searching for. Users type specific keywords to find results. So, use these keywords to attract them to your company.
Step 2: Build Quality Backlinks
Google SEO is impacted by several factors. Focus on obtaining backlinks from reputable websites. Backlinks are links from other trusted websites that point to your site. The ranking of your website is affected by backlinks. Getting a lot of high-quality backlinks for your business can boost your website’s authority. Google will boost your website’s ranking because it links to trusted sites. This will increase the number of leads who visit your page.
Step 3: Improve Website Performance
Ensure your website loads quickly and is easy to navigate. Google favors sites that provide a good user experience. Google SEO is determined by the functionality of your website. Google prioritizes clicks above conversions, in contrast to Amazon. Google looks at how users engage with your website. It does this to understand its value. This way, Google can offer visitors more relevant results. Tools like Google PageSpeed Insights can help you identify areas for improvement.
Step 4: Optimize Technical SEO
Pay attention to technical aspects like site structure, sitemaps, and crawling issues. Google takes into account the quantity and duration of visitors to your website. If your page takes too long to load, users will leave and visit a competitor. Fixing these problems can enhance your site’s performance and ranking on Google.
Step 5: Focus on Local SEO
Pay attention to technical aspects like site structure, sitemaps, and crawling issues. Google takes into account the quantity and duration of visitors to your website. If your page takes too long to load, users will leave and visit a competitor’s. Fixing these problems can enhance your site’s performance and ranking on Google.
By following these steps, you can effectively improve your Google SEO and attract more leads to your business.
Amazon vs Google: Points of Similarity
1. Both function as powerful search engines.
As of 2024, both Google and Amazon continue to be dominant players in their respective fields. Recent statistics indicate that Amazon’s app has seen a significant increase in usage, with approximately 175 million individuals using it on their mobile devices. A recent customer poll revealed that 91% of consumers now prefer shopping on Amazon over other e-commerce platforms.
On the other hand, Google remains the most visited website globally, with around 136 billion visits recorded in 2024. Users conduct approximately 8.5 billion searches daily, and 86% of users report using Google at least three times a day. These figures demonstrate that both Google and Amazon continue to lead in search and e-commerce, significantly outpacing their competitors.
2. Continuous and structured optimization
Regular optimization can help improve your rankings on Amazon and Google. To rank higher, you need to follow some best practices. For Google, on-page SEO includes optimizing the page title, headings (like H1, H2, H3), meta description, URL, images, and alt text.
As mentioned before, the listing or web pages can be regularly optimized to alter the ranking. However, the optimization needs to be long-term, with changes made based on user/customer preferences.
3. Both have Advertised and organic results
Amazon and Google differentiate between promoted and organic search outcomes. An auction method is used to display the results. Advertising revenue is a major source of income for both Google and Amazon. However, while Google’s most profitable source of income is advertising, Amazon’s ads are still in the beginning stages.
The ad targeting capabilities of Google ads are more sophisticated than those of Amazon ads. Ad targeting is easy using Google AdWords, and the platform is comprehensive. Amazon is expanding its funnel marketing strategy for suppliers and merchants. They are doing this by using sponsored display ads. A significant amount of catching up has to be done.
Amazon Vs Google: Points of Differences
1. Keywords
Keywords play a big role in the difference between Amazon and Google SEO. You need to follow some key practices to rank well on Google for your blog or landing page. First, focus on long-tail keywords that bring in high-quality traffic. You should also include the keywords multiple times on the page, especially in the title and sub-headings. Optimizing your website images with relevant keywords helps boost rankings. Including these keywords in the meta description is also beneficial.
On the other hand, keywords work differently on Amazon. Users don’t typically search with long questions. Instead, Amazon’s keywords are product-focused. They highlight the product’s benefits and features to attract the target market. These keywords are meant to highlight what makes the product stand out.
2. Content Optimization
Amazon SEO requires optimizing product titles, descriptions, bullet points, and images to appeal to potential buyers. It also places significant emphasis on customer reviews. Google SEO aims to improve web pages, blog posts, and other content. It does this by using high-quality, relevant text, clear headings, and suitable keywords.
3. Algorithm Differences
Depending on the algorithm, Google and Amazon use different metrics to assess brand effectiveness. Google assigns a rating to your page based on the user experience. Your page’s relevance is based on quantifiable factors like bounce rate, session duration, repeat visitors, CTR, and more.
With the new A10 algorithm update, external traffic plays a role in Amazon’s product rankings. This means pay-per-click ads and other internal advertising strategies are less important. Key factors affecting keyword rank now include seller authority and product impressions. Thus, amazon’s marketing service can help boost your product visibility by driving external traffic and improving your rankings on the platform.
4. External links
One of the most crucial elements of Google SEO is external links. The number of high-quality links referring to your page increases with your level of authority. In other words, high-quality links are what decide your website’s domain authority. Consequently, it helps to get high SERP ranks.
5. Conversions
Conversions haven’t actually taken into consideration by Google, SEO because the platform wasn’t designed with a shopping in mind. On the other hand, Amazon SEO values conversions highly because it was created specifically to increase product sales in the marketplace.
Sales volume is one of the best indicators of a product’s quality in real life. Hence, Amazon SEO takes this into account when ranking product pages. As a bonus, this emphasis on real product quality is connected to the removal of Amazon reviews that offered incentives.
Which Option is Ideal for Your Business?
Now that you know the similarities and differences between Google’s and Amazon’s SEO, it’s time to choose. Now, it’s time to consider the best SEO services. Here are a few factors to determine which would be ideal for your brand:
Target Audience and Intent:
Amazon SEO services primarily focus on shoppers who are ready to purchase, as they’re using the platform to find products directly. In contrast, Google SEO attracts users searching for information, products, or services at various stages of their buying journey. Identifying your audience’s position in the purchase funnel can help you pick the platform that best fits your business goals.
Optimization Techniques:
When optimizing for Amazon, success hinges on product listings, including high-quality images, persuasive product descriptions, and relevant keywords. This helps products appear in search results. Google SEO includes both on-page and off-page factors.
On-page factors are things like quality content and meta tags. Off-page strategies involve backlinks and social signals. Together, they help websites rank higher in search results. One method may suit your business better depending on your resources and expertise.
Conversion Rates and Sales Goals:
Amazon usually has higher conversion rates. This is because users on the site are looking to buy. So this can lead to quicker sales. Google has a wider reach, but it takes more effort to turn search visits into conversions. This needs different marketing strategies. If immediate sales are your main objective, focusing on Amazon marketing service can be more effective. However, if brand awareness and long-term growth are priorities, investing in Google SEO could yield beneficial results.
Mount Web Technologies: Your Trusted & Best SEO Services Provider
In conclusion, both Google SEO and Amazon SEO are highly effective, but how you use them matters based on your goals. Combining both can give you the best results by boosting your listing’s visibility and driving traffic to your product pages, leading to more sales and conversions.
Whether you need Amazon marketing or SEO services, Mount Web Technologies is here to help. Our team of experts offers tailored strategies to boost your brand’s visibility, drive targeted traffic, and achieve long-term growth. We provide data-driven results that ensure measurable success for your business. Don’t wait—get in touch with us today for measurable success!
