Google Ads

Google Ads has officially launched a new “Investment Strategy” section within the Recommendations page – giving advertisers a smarter, data-driven way to decide where and how to allocate additional budget. This new feature uses your account’s historical performance data to model different budget scenarios and show how an increase in spending could affect clicks, conversions, or conversion value. What Is the Google Ads Investment Strategy Tab? The Investment Strategy tab helps you explore account-level suggestions for distributing extra budget across eligible campaigns. The tool provides interactive graphs and projections that reveal the likely performance impact of investing more. Advertisers can choose their primary performance goal – whether it’s more clicks, conversions, or higher conversion value – and then test multiple investment scenarios directly within the Google Ads dashboard. How It Works Using this new feature is simple: Go to the Recommendations page in your Campaigns menu. Select the Investment Strategy tab. Choose your optimization goal: Clicks, Conversions, or Conversion Value. Enter either your “Additional weekly spend” or your “Desired weekly increase” (e.g., “+50 conversions”). Review the suggested budget allocation across eligible campaigns. Select or deselect campaigns to customize your plan. Click Apply all to instantly update budgets. You can also download these insights as a CSV file, making it easy to share forecasts or budget plans with clients or team members. Key Benefits for Advertisers Allocate budget more effectively: Get personalized recommendations on how to spread additional budget across your campaigns for maximum performance. Make data-driven decisions: Forecast your ROI and conversion potential using Google’s real-time modeling. Align spending with business goals: Choose which metrics matter most to your business — clicks, conversions, or conversion value. Maximize return on investment (ROI): Direct extra funds to campaigns with the highest performance potential. Save time on manual analysis: Explore multiple investment scenarios instantly without running complex reports. Eligibility and Considerations The Investment Strategy tab appears only if at least one campaign is budget-limited or can gain more conversions with a minor CPA (cost per acquisition) increase. Suggestions are built to respect existing bid targets like Target CPA or Target ROAS. Estimates are typically modeled over a 7-day period, focusing on short-term performance impact. You can’t manually edit the suggested new budget for each campaign — you can only include or exclude campaigns from the recommendation plan. Investment Strategy vs. Performance Planner Investment Strategy Performance Planner Short-term planning (next 7 days) Long-term planning (up to 18 months) Budget-only optimization Bid + budget planning For budget-constrained campaigns Works across all campaigns Found in Recommendations page Found under Tools → Planning The Google ads Investment Strategy is ideal for quick, tactical decisions – while Performance Planner remains the go-to tool for broader forecasting and multi-account planning. You can read it here: About Recommended Investment Strategy. AI-Powered Insights Coming Soon Alongside this rollout, Google is also testing a new AI agent called “Marketing Advisor.”This tool will understand your marketing goals and can automatically perform tasks like setting up conversion tracking or improving Ad Strength – available through an early access Chrome extension. Our Take At Mount Web Technologies, we see the Investment Strategy update as a major win for performance marketers. It bridges the gap between AI-driven recommendations and real-world ad budgeting — helping businesses spend smarter, not harder. If you’re managing multiple campaigns and unsure how to allocate your ad budget for maximum ROI, this new feature is worth exploring. 👉 Need expert help analyzing your Investment Strategy data or improving campaign performance?Contact Mount Web Technologies – our PPC specialists can help you turn Google’s insights into measurable growth.

Launching ads is simple, but turning them into consistent revenue is far more complex. That is where professional Google Ads Management Services make a difference. With the right expertise, your ad spend is directed toward the audiences that matter, helping you generate qualified leads and higher returns. According to Google, businesses make $2 for every $1 spent on Google Ads (200% ROI). Yet many companies still waste a significant part of their budgets on untargeted clicks or campaigns that lack proper tracking. This proves that skilled management is not optional but essential for growth. If you have ever noticed strong traffic but low conversion rates, you are not alone. The right management partner ensures that every campaign is planned, monitored, and optimized to create measurable business impact. In this blog we will walk you through how to identify the right Google Ads management company and what factors to consider before making your choice. What is Google Ads Management?  Running a Google Ads campaign means you have to plan and run Google Adwords campaigns with the objective of getting more customers. This means picking the right keywords to bid on, making catchy ads, checking how they perform, and adjusting your budget. This way, you ensure every click brings in money. Specialized Google Ads Professionals do much more than just draft and deploy ad campaigns. They focus on tracking completed actions, sharpen the targeting, and leverage the existing data to streamline the expenditure and increase the returns. These services reach the right audience. Their ads are optimized to create steady leads, boost sales, and show clear growth in the business. Benefits of Choosing a Google Ads Management Company A trusted company makes sure your campaigns are launched and improved. They use a structured process, an expert team, and proven systems. Here is why choosing the right company matters: Stronger ROI: A dedicated team monitors and refines campaigns daily, not just once in a while. Specialized Expertise: Companies gather experts in keywords, copywriting, design, and analytics all in one place. Advanced Tracking: Access to better tools and reporting systems ensures every dollar is accounted for. Scalable Support: As your business grows, the company adjusts its strategies for budgets, markets, and products. Reliability: Unlike a freelancer, a company offers stability, backup support, and long-term accountability. Key Factors When Hiring a Google Ads Management Company The success of your campaigns depends on the right expertise. Choosing a company that delivers proven Google Ads Management Services ensures stronger results, smarter spend, and reliable growth.  1. Define Your Objectives Before hiring a Google Ads management company, you need to be clear about what you want to achieve. Do you want to increase sales, generate more leads, raise brand visibility, or grow your online reach? Google Ads can assist with these goals. However, understanding your priority will guide you in selecting an agency with the right expertise and focus. If your goal is to increase eCommerce sales, seek out a company that knows Google Shopping campaigns and conversion optimization well. If lead generation is your focus, choose one that shines in remarketing and targets high-intent keywords. This will attract qualified prospects. 2. Verify Certifications and Proven Experience When evaluating a company, check if it holds the Google Partner or Premier Partner position. This certification confirms that the agency has met Google standards for expertise, performance, and customer advertising expenses. This recognition provides access to advanced training, industry insight and direct support from Google. These benefits can greatly enhance your campaigns. That said, certifications alone are not enough. Real experience matters just as much. Look for companies that have successfully managed campaigns in your industry or niche. Case studies, admirers and customer results provide proof that they can give average results with Google advertisements. 3. Understand Their Campaign Strategy The right company will not just handle your ad account but design a tailored strategy that reflects your specific goals. Ask how they plan to build campaigns around your business rather than using a pre-set template. A well-structured approach should include: Careful keyword research to target searchers with real intent Competitor analysis that highlights gaps and opportunities Strong ad copywriting that connects with your audience Landing page optimisation to turn clicks into customers A company that provides Google Ads Management Services should explain how it adjusts its strategy over time. Campaigns should begin with thorough research and a well-defined plan. They also need to change based on performance data. Trustworthy agencies will show you how they track results, adjust bids, fine-tune targeting, and test new creatives to keep improving. Stay away from anyone offering a “standard package.” A true partner understands that every business is unique and requires tailored campaigns. 4. Ensure Clear Budgeting and Pricing Budget transparency is one of the most crucial factors to consider when selecting a company. A trustworthy agency clearly explains its pricing model. It could be a flat monthly fee or a percentage of your ad spend. Research by WordStream shows that small to mid-sized businesses spend an average of $ 9,000 to $ 10,000 per month on Google Ads. With this investment, it’s important to know how much goes to campaigns and how much is for management. Points you should confirm with any agency include: The fee structure they follow and how it applies to your account The services covered in their management fee The allocation of ad spend across campaigns and networks The way they report on the return from your budget Our Google Ads management services will provide regular reports. These reports link every dollar spent to clear results. This level of clarity protects your budget and ensures you always understand the value you are receiving. 5. Prioritise Consistent Communication and Reporting Strong communication is the backbone of any successful partnership. A company that offers Google Ads Management Services should run your campaigns. It should also keep you updated with clear information. This goes beyond a monthly check-in. You can expect regular performance reviews that outline both successes and areas

Google announced last year that they are sunsetting Universal Analytics in July of 2023. This means if you’ve been holding out on switching to Google Analytics 4, your time is almost up. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible. Here is all you need to know about GA4 and its Features. What is GA4 Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It was launched in October 2020 and represents a major upgrade to the previous version, Universal Analytics. GA4 is designed to provide a more comprehensive and integrated view of user behavior across multiple devices and platforms, including websites, mobile apps, and offline interactions. It includes new features such as enhanced measurement of events and conversions, improved machine learning capabilities, and more flexible data tracking and reporting options. What is the Difference Between Universal Analytics and Google Analytics 4? GA4 is a more advanced and future-focused version of Google Analytics that provides more accurate and user-centric data collection, better reporting, and enhanced privacy controls. While UA still has its uses, Google is pushing users to migrate to GA4 in order to take advantage of its advanced features and capabilities. GA4 is Event Based Google Analytics 4 (GA4) uses an event-based data model, which means that events are the primary unit of data collection. In GA4, an event is any interaction that a user has with your website or app, such as a button click, form submission, or video view. Each event is composed of parameters that provide more detailed information about the event, such as the category, action, and label. By collecting and analyzing these events, GA4 provides more granular insights into user behavior and allows you to track user interactions across the entire customer journey, from acquisition to conversion. Why did Google Decide to Change? Google decided to change Google Analytics with the introduction of GA4 for several reasons, including: Evolving user behavior: Enhanced privacy controls: Shift towards machine learning: Streamlined and customizable reporting: Key Business Benefits of Google Analytics 4 Here are some key business benefits of Google Analytics 4 (GA4): User-centric measurement: GA4 provides a more user-centric approach to data measurement, allowing businesses to track and analyze user behavior across multiple devices and platforms. This enables a better understanding of the customer journey and helps businesses optimize their digital experiences to improve customer engagement and conversion. Advanced machine learning capabilities: GA4 incorporates more advanced machine learning capabilities than Universal Analytics, including predictive metrics and AI-powered insights. This helps businesses identify trends and patterns in their data, providing valuable insights that can inform marketing and advertising strategies. Enhanced privacy controls: With increased concern over user privacy, GA4 provides businesses with more advanced privacy controls to help them better protect user data and comply with data privacy regulations. Streamlined reporting: GA4 provides a more streamlined and customizable reporting interface than Universal Analytics, allowing businesses to create more detailed and granular reports that better align with their specific needs and goals. Integration with other Google marketing tools: GA4 integrates more easily with other Google marketing tools, such as Google Ads and Google Tag Manager, enabling businesses to create more effective and targeted campaigns. Improved cross-device tracking: GA4 provides more advanced cross-device tracking capabilities than Universal Analytics, allowing businesses to track user interactions across multiple devices and platforms. Conclusion In conclusion, the transition to Google Analytics 4 (GA4) is a crucial step for businesses looking to stay ahead in the evolving digital landscape. GA4 offers a more advanced, user-centric approach to data collection, enhanced privacy controls, and powerful machine learning capabilities. By focusing on event-based data tracking, it allows businesses to gain deeper insights into user behavior across multiple platforms and devices, ensuring more accurate reporting and improved customer engagement. At Mount Web Technologies, we can help you seamlessly migrate from Universal Analytics to GA4 and leverage its features to optimize your digital strategies. If you haven’t made the switch yet, contact us today to ensure your business stays on track with the latest analytics trends. Get in touch now and let us assist you in making the most of Google Analytics 4 for your growth and success!

Google ads have been running for decades, and many businesses have benefited from them. However, can it be beneficial for you? To understand that, you need to look into the advantages and disadvantages of the same. Before concluding whether Google ads suit your business, let’s consider some perks and pitfalls. Perks of Google Ads: Reach User Intent Since google ads are based on keywords, the moment the user plan to buy a product, only then will your ad pop up. So, there are high chances of gaining attention. Visible Results While gaining traffic organically is the best way to advertise yourself, it does take weeks and months to actually rank. On the other hand, with paid ads with google, your brand product or services will be displayed on websites with some ranking. PPC Model Google Ads’ primary payment strategy is pay-per-click (PPC), which means you won’t be paying a penny for merely having your ads appear on certain websites. Instead, you only have to pay if someone clicks on it. You are not paying for visibility but for genuine visitors. As per statistics, people who invest in google ads have gained $2 for every $1 spent. Remarketing Google Advertising offers to remarket. The concept is simple. Your ads will be showcased to previous visitors, increasing their likelihood of returning, engaging with your business, and placing an order. You may also leverage data from what a visitor did on your website to further customize retargeting adverts by emphasizing a product they looked at or information connected to the sites they visited. Pitfalls Of Google Ads Customer Lifecycle Management If the things you sell require the consumer to think, save, and investigate your product, you might not realize the expected ROI. Google Ads may only help you reach more prospective clients if you’re used to playing the long game. No advertising budget Google Ads has a fairly limited lifespan. And when we say brief, we mean that once your budget is depleted, your adverts will be turned off, compared to SEO, which is a longer-term investment with a longer shelf life. Industries with greater click-through rates The cost per click might increase if your competitors already employ Google Ads as their marketing strategy. If you set a low budget for such keywords, your advertising may not be displayed on the first page of search results. Segmentation effectively In contrast to other platforms, such as Facebook, you can only segment your campaign’s audience based on characteristics such as country of origin or browser language. However, suppose your events or services exclusively address a specific target population, such as males aged 40 to 50 in leadership roles in large corporations with 500-2,000 people. In that case, Google AdWords segmentation will be meaningless to you. So, Is It Worth It? Overall, several elements might influence whether Google Ads is beneficial for you or not. We would say that virtually every organization can profit from these ads in some way or another. Still, before getting into it, you should thoroughly grasp all the components that go into developing, implementing, and managing a successful Google Ads plan. Conclusion In conclusion, Google Ads can be an incredibly valuable tool for businesses looking to increase their visibility, drive targeted traffic, and achieve quick results. Its perks, such as reaching users with specific intent, providing visible results, using the cost-effective pay-per-click (PPC) model, and offering remarketing opportunities, can significantly enhance your business performance. However, the potential pitfalls—such as the need for a sufficient budget, challenges with customer lifecycle management, and the competitiveness of certain industries—should not be overlooked. At Mount Web Technologies, we understand the complexities of Google Ads and can help you develop a customized strategy that maximizes your ROI. Whether you’re a small business or a large enterprise, we’ll guide you through the process to ensure you achieve optimal results. Contact us today for expert assistance in setting up and managing your Google Ads campaigns, and start seeing the benefits of this powerful marketing tool! Get in touch now to take your business to the next level with Google Ads.