Facebook is still going strong in 2025, with an average of 3.35 billion daily active persons (DAP) as of December 2024, a 5% rise from the previous year, according to the Meta Full Year 2024 report. As a digital marketing agency, using smart Facebook Ad Strategies is key to creating campaigns that drive real, measurable business growth for your clients in this busy and fast-changing market. With Meta making $164.50 billion in revenue in 2024, a 22% rise from the year before, there’s never been a better time to master Facebook advertising.
This guide is your complete roadmap to Facebook advertising success. Do you feel like your Facebook ads aren’t giving you the results you want? Or maybe you’re just getting started and want to do it right from the beginning? We’ve put together the best Facebook Ad Strategies to help you boost sales. Running ads without a plan quickly wastes time and money, leaving you frustrated and stuck. After reading this article, you will have top Facebook advertising strategies and know what to do next when promoting your company on Facebook.
What Are the Key Things Changing in Facebook Ads for 2025?
Facebook ads have advanced significantly from basic pay-per-click advertisements. These days, they’re an advanced combination of art and science that requires a thorough comprehension of creative narrative and data-driven strategies. Rising competition, smarter audiences, and tighter privacy laws have reshaped the landscape. Thus, be prepared to modify this plan:
- Prioritize First-Party Data: With third-party data becoming harder to access, your own customer data is more valuable than ever. Use it to find insights that will improve your targeting and lead to better results.
- Go Deeper with Segmentation: Move beyond basic demographics. Look at behaviors, interests, and intent signals. This helps you find and target valuable audience groups better.
- Make Testing Part of Your Strategy: Keep experimenting with different angles, ad formats, and placements. Use the results to learn and adjust. Keep optimizing your campaigns for better performance.
10 Facebook Ad Strategies to Boost Businesses
1. Define your target audience and ICP
Identifying your target demographic is the first step in our list of Facebook ad tactics before you launch any campaigns. Make sure you know who your audience is before starting any marketing.
Otherwise, you might end up spending money on an audience that doesn’t convert. Defining your target market involves asking the right questions, using smart Facebook ad strategies, and conducting thorough research. Some steps are easier than others, such as:
- Who are they?
- How old are they?
- Where do they live?
- Where do they work?
- How much money do they make?
- What does their home life look like?
- How do they spend their time?
- What are their interests?
- How do they see themselves?
- What keeps them up at night?
It’s possible that you’ll find many client profiles that could fit your Ideal Customer Profile (ICP). A great way to identify your ideal client is by analysing your existing customers. Consider whatever their day is like by placing yourself in their position. Learn about their passions and areas of difficulty in your niche. Moreover, if you can communicate with them. Asking them questions can help you learn more about their issues and priorities.
Additional tips include keeping an eye on your competitors to learn more about your target audience. Add your closest competitors to the “Businesses to Watch” section in Meta Business Manager Insights. You can also join community groups related to your product or service to see what your audience is saying. Using Facebook Advertising services can help you target the right people based on these insights.
2. Develop Your Strong Sales Funnel
We must first recognize that not every consumer is in the same stage of the funnel. The marketing framework you create to streamline your client journey is called a sales funnel. We employ the following four funnel stages:
Acquisition Prospecting:
The acquisition prospecting stage is at the top of your sales funnel, where you find new potential customers experiencing their first touch with your brand. Using Facebook Ad Strategies here helps you appeal to their interests and grab their attention. A wide range of individuals unfamiliar with your brand should be your focus during the Acquisition Prospecting phase. They may consist of:
- Interest-based audiences that are pertinent to your enterprise.
- Utilizing lookalike audiences to increase the number of prospective clients.
Acquisition re-engagement:
The next step in your marketing funnel is the acquisition re-engagement stage. It targets those who have engaged with your brand pages and advertisements from your initial marketing campaign, showing interest in what you offer. At this stage, you should focus on website visitors or those who have interacted with your brand pages using Facebook Advertising services to re-engage them effectively.
- Your Facebook page’s fans
- Your Instagram followers
Retargeting
Retargeting targets people who have already shown interest in making a purchase. They have viewed your website, chatted with you, or joined your email list. Using effective Facebook Ad Strategies, you should focus on retargeting those who have demonstrated an intent to buy but require assistance in completing the transaction. Typically, they are tailored audiences and may consist of:
- People who visited your website (if you have the Meta Pixel set up to track them)
- People who have used your app
- Hot leads: Those who viewed a product on your website in the last three days
- Warm leads: Those who abandoned their carts, added items to their carts, or viewed a product in the past 30 days
- Email subscribers, event attendees, or individuals who’ve messaged you by uploading customer lists as custom audiences
Retention
The goal of the retention stage is to get current clients to visit your website again and make another transaction. Finally, you should encourage repeat business from your current clientele during the Retention stage. These audiences could consist of:
- You can get bespoke audiences of your current clients from your POS or CRM software.
- A manually generated client list that you have supplied as a custom audience
- You can use the Meta Pixel to target customers who purchased from you in the last 180 days.
3. Install the Facebook pixel
Facebook pixels are an important part of your Facebook advertising campaign. An alternative name for this utility is Meta Pixel. The Facebook Pixel is a small code you add to your website to track what visitors do on your site. It enables you to have a deeper understanding of who is interested in your offerings. As the Meta Pixel provides access to important data about your Meta ad outcomes, using it is quite effective. If you don’t know your ROAS, sales, clicks, add-to-cart statistics, etc., you can be wasting your money. With the Pixel’s tracking, you can make two types of audiences:
- Custom audiences for retargeting and retention.
- Lookalike audiences to find new customers.
Warm audiences, like website visitors, people who added items to their carts, or past customers, are more likely to convert. Using Facebook Advertising services, you can easily reach these warm audiences and boost your results. Lookalike audiences help you find new prospects. These prospects are likely to become loyal customers.
4. Make ads with high-quality
One of the most important Facebook ad tips is to create high-quality ads. It might sound obvious, but knowing what makes an ad great is key. If you want to get the best results from your campaigns, you need:
- High-quality visuals: Your image or video is the first thing people notice. Ensure it is clear, not blurry or stretched, so it grabs attention and stops people from scrolling.
- Informative ad copy: Good visuals need strong words, too. Share useful information that explains your offer clearly and makes people want to take action.
- Strong calls to action (CTAs): When people like your ad, they need to know what to do next. Add clear CTAs that guide them, an important part of smart Facebook Ad Strategies.
If you incorporate all of these components into your advertisement, your business will perform significantly.
5. Use carousel ads to promote multiple products/services.
It is important to ensure you can convey as much of your story as possible if you are paying for an ad unit. In a single-image advertisement, that’s difficult to convey. Ten slides must be filled with text, photos, and videos for a carousel advertisement. From events and the obvious e-commerce to travel real estate and professional services, carousel advertising works well for all kinds of businesses. With only one picture, this one of the best Facebook Ad Strategies lets you highlight details or describe a procedure that others might overlook.
More innovative canvas = higher probability of conversion.
You can feature multiple products in one post, with a custom link on each slide. This gives your customers more choices and encourages them to buy. And the best part? It costs the same as a regular single-image ad.
Pro Tips:
- Use Advantage+ catalog ads to reach people who have visited your product pages.
- Keep your video size square (1:1) and at 1080x1080px for a smooth viewing experience.
- Add multiple links in a carousel ad to promote websites, Facebook Pages, events, or special offers.
- Try carousel ad options like “Show best performing cards first” or “Display cards as a video” to boost engagement.
- You can add music, a final card with your Page logo for branding, or a map card showing your nearest store location.
6. Customize Ads to Audiences.
Not everyone likes your business for the same reason. People are interested in different things. A key part of your Facebook Advertising services is creating personalized ads for different groups. When you tailor your ads, you can show people what they care about most. For example, you might have two types of customers:
- Audience 1: Women aged 25-34 who work middle-class jobs, are single, and want affordable yet effective products.
- Audience 2: Women aged 45-54, working middle-class jobs, married, and willing to spend more on higher-quality products.
If you were running ads for your affordable desks, would both audiences be interested?
Probably not, since Audience B prefers spending more on high-quality items. But with personalized ads, you can cater to both audiences. For example, you could create an ad highlighting your affordable desks for Audience A and another ad showcasing your higher-end desks for Audience B. You can customize ads based on things like:
- Age, gender, and occupation
- Geographic location
- Hobbies and personal interests
- Online activity and shopping habits
- And more
Personalizing ads for each audience helps you create better ads and boost sales for your business.
7. Leverage Facebook Mobile Ads
84.5% of users only use the smartphone app, and 14.3% use Facebook on both their desktop and mobile devices. Make sure your ad generation plan takes this into account. Ads that are optimized for mobile devices can help achieve this. These might include collection advertising that is ready for purchase, carousels, reels, videos, tales, and Messenger advertisements.
Additionally, you can add immediate experiences to any of these advertisements. They provide a smooth brand experience to mobile customers without requiring them to exit the app. You want to provide your potential customers with a great experience using a method that works best. Since people are more likely to view Facebook advertisements on mobile devices, ensure your ads suit these devices.
Pro Tips:
- People like casual, mobile-shot videos because they’re tired of perfection. Keep it real.
- Keep your text short and simple, so it’s easy to read on mobile.
- Use CTA buttons to encourage people to engage on their phones.
8. Use a Custom Landing Page
A great way to run Facebook ads is by using special landing pages made just for your ad. Custom landing pages keep prospects focused, making it easier for them to complete your desired action.
For example, let’s say you want people to click on your Facebook ad to book a free consultation. If you use your homepage as the landing page, visitors might get distracted and not know where to go to schedule the consultation. This could lead to missed opportunities as those leads lose interest.
Try using a custom landing page to make it easier for leads to convert. Custom landing pages keep prospects focused by showing only the information they need. You can match the page content with your ad and guide users to take one action. A custom landing page is a great way to get more leads to complete what you want them to do.
9. Integrate your Facebook Ad Strategy with Content Marketing
The cost of using Facebook advertising only is high. Utilize it with content marketing on your social media accounts and other channels. Social media marketing works best when you use both free posts and paid ads. You can reduce your customer acquisition cost (CAC) by putting an organic content strategy towards practice.
If you need to hire a professional to create your blog material, it can be less expensive in the long run. This is because your content can show up in Google search results without costing you anything. A single article can generate plenty of leads when done right.
Remember the marketing funnel we discussed earlier? You can use it to shape your content strategy, where your ads and organic posts work together as part of your digital ecosystem. A smart approach is to create strong blog content first, then use Facebook advertising services to expand your reach. You can easily turn your blog posts into Facebook content to connect with a wider audience.
Pro Tips:
- Organize your blog articles, social media posts, and Facebook ads in an editorial calendar.
- Work with an SEO expert to boost your blog post’s visibility.
- Research keywords to discover the best topics for your audience.
- Repurpose your content to get more value out of everything you create.
10. Blend in with Non-sponsored Posts
People are used to ignoring social media advertisements. They will totally disregard them and can tell them apart from a mile away (and not just due to the “sponsored” tag).
- Don’t make your ad look like an ad & keep it natural and relatable.
- Check how your target audience talks in their posts and match that tone.
- Blend your message in with their feed to catch attention.
- If people read your ad without realizing it’s an ad, you’re already winning.
Benefits Strategies for Facebook Advertising
Once your Facebook advertisements are up and running, you could consider adhering to some extra advice to increase results and target your advertising more precisely. To get the most out of your Facebook ad investment, use these more advanced strategies:
- Implement Retargeting: Retargeting Facebook advertisements save money and foster closer ties with their audience. This enables you to market your goods or services to people who have interacted with and expressed interest in your company.
- Use dynamic product advertisements: If you sell various goods, you may use Facebook ads to promote your whole product line. You can save a ton of time and money by doing this instead of making hundreds of different advertisements for every product.
- Collaborate with influencers: You can reach a wider audience and increase your exposure by collaborating with influencers or micro-influencers. It’s also an excellent way to produce relatable advertising content that increases following, traffic, and interaction.
Make use of Facebook Messenger advertisements: Facebook Messenger ads can appear as sponsored content within the Messenger app or on Facebook as a link to Messenger. These advertisements provide the perfect chance to engage your audience in discussion while also automatically obtaining their contact details.
Leverage Facebook ad scheduling: To avoid doing it by hand, use Facebook’s ad scheduling feature to choose a time and day for your ad to show. By doing this, you can schedule your advertisements to appear during the periods when your target audience is most engaged on the site.
Use A/B testing to optimize Facebook ads: Display two ad versions to a subset of your audience in an A/B test to see which gets the most interaction. For the best outcomes, target most of your audience with the more popular ad of the two.
Why Choose Mount Web Technologies for Facebook Ad Strategies?
At Mount Web Technologies, our Facebook Advertising services leverage the largest social media network worldwide to help your business expand its online following, raise brand recognition, and enhance lead generation and revenue-driving initiatives. Our team of professionals will examine your current Facebook advertising campaign to determine its advantages and disadvantages. After that, Facebook advertising services make it simple to create, run, and manage ads on Facebook. Our client-only marketing team, Mount Web Technologies, can help you:
- Monitor ROI from various strategies and channels.
- Integrate sales and marketing data.
- Use artificial intelligence to boost output.
What’s the best? Setting up is not a concern for you! Our experienced digital marketing team will take care of it. So you can solve key challenges for businesses and stand out from the competition. Get your free proposal today and let’s start growing your business with Facebook ads!
Final Thoughts
In this article, we’ve laid out some of the best strategies for Facebook advertising so you can hit the ground running and make every cent of your ad campaign budget count.
If you’re ready to boost your business ROI with proven Facebook Ad strategies, connect with Mount Web Technologies today. Our team of experts helps you achieve faster, measurable results so you can focus on growing other areas of your business. Partnering with professionals gives you a competitive edge and saves valuable time. Don’t wait to level up your marketing! Reach out to us and book your FREE CONSULTATION today. Let’s work together to drive success and scale smartly.